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MotorTrend Channel

MotorTrend Channel

@motortrendwatch📍 US📅 21 yrs🔄 Updated 8/31/2026
VehicleLifestyle (sociology)
7M
subscribers
#948 United States

MotorTrend Channel had 7M subscribers as of August 31, 2026, ranked #948 in United States. The channel has accumulated 1.7B views across 4,016 videos since 2006.

Relative to its audience, that is 239 lifetime views per subscriber and 117.4K views generated per day.

1.7Btotal views
4,016videos
117.4Kviews / day
87.1Kmedian views

Where does MotorTrend Channel rank on YouTube?

Ranked by subscriber count, MotorTrend Channel sits 948th in United States and 3157th worldwide.

US
#948
United States
WW
#3157
worldwide

The YouTube API rounds subscriber counts to three significant figures. At this scale, any change below 0.14% over the period is undetectable — we prefer to show nothing rather than rounding noise.

When did MotorTrend Channel start on YouTube?

MotorTrend Channel published their first video on September 18, 2008, "First Drive: 2008 Callaway Corvette C16 video", which has 45K views. Their biggest hit since does 2,980 × that number.

First Drive: 2008 Callaway Corvette C16 video
🕰️ First video
First Drive: 2008 Callaway Corvette C16 video
45K views

MotorTrend Channel published 3,861 videos between 2008 and 2025, peaking at 438 in 2023. Since 2023, videos under 3 minutes account for 41% of output, against 25% before.

Videos published per year
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What is MotorTrend Channel's most-viewed video?

MotorTrend Channel's most-viewed video is "Bugatti Veyron vs Lamborghini Aventador vs Lexus LFA vs McLaren MP4-12C - Head 2 Head Episode 8", with 134M views. That is 322 × the performance of an average video on the channel. Its five best videos account for 16.8% of the channel's total views.

322 ×outlier multiplier on its best video

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Performance analysis

Which format works best for MotorTrend Channel?

On MotorTrend Channel, mid-form (3 to 20 min) performs best: a median of 121K views across 2,262 videos analysed. That is 3.1 × short-form (under 3 min). Medians are used rather than averages: on a channel with isolated hits, the average describes no real video.

Short< 3 min
39.5K1,195 videos
Mid3 – 20 min
121K2,262 videos
Long> 20 min
103K559 videos

How often does MotorTrend Channel publish?

MotorTrend Channel currently publishes 1 vidéo par jour. That is 1.9 × the channel's lifetime average pace. Its catalogue generates 29 views per video per day.

1videos / day
196videos / year lifetime
1.9 ×vs lifetime pace

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How much does MotorTrend Channel earn on YouTube?

MotorTrend Channel's YouTube ad revenue is estimated between $3,204 and $11,514 per month. The estimate weights monthly views by the 90-day observed split: 72% short-form, 28% long-form. At this scale, advertising is typically a minority of a creator's actual income, behind brand partnerships and merchandise, which are not measured here.

Advertising revenue only — excludes brand deals, sponsorships, merchandise and affiliate income. Range computed from reference RPMs by country and format.

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What topics does MotorTrend Channel cover?

Other questions

How many views does a typical MotorTrend Channel video get?

The median MotorTrend Channel video has 87.1K views, computed across 4,016 analysed videos.

How long has MotorTrend Channel been publishing on YouTube?

MotorTrend Channel has been publishing for 21 years, averaging 196 videos per year.

Which country is MotorTrend Channel from?

MotorTrend Channel is registered in US.

Is this data up to date?

Channel statistics are collected daily, last recorded on August 31, 2026. Per-video measures cover 4,016 videos indexed in our database of over 21 million YouTube videos.

Methodology

Channel statistics collected daily (last recorded 8/31/2026). Per-video measures computed across 4,016 indexed videos, from a database of over 21 million videos and 27,000 YouTube channels. The outlier multiplier compares a video's views to its channel average. Format performance uses the median, more robust than the mean when isolated hits are present.

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