Not What You Think
Not What You Think had 3.5M subscribers as of October 15, 2026, ranked #187 in Canada. The channel has accumulated 3.7B views across 1,148 videos since 2020.
Relative to its audience, that is 1,069 lifetime views per subscriber and 1.9M views generated per day.
Where does Not What You Think rank on YouTube?
Ranked by subscriber count, Not What You Think sits 187th in Canada and 6142nd worldwide.
Over the last 29 days, Not What You Think's subscriber count moved by +0.58 %.
When did Not What You Think start on YouTube?
Not What You Think published their first video on October 30, 2020, "6 Ways to Generate Electricity", which has 50.3K views. Their biggest hit since does 1,368 × that number.
Not What You Think published 953 videos between 2020 and 2025, peaking at 237 in 2021. Short-form dominates its recent output.
What is Not What You Think's most-viewed video?
Not What You Think's most-viewed video is "Intentional Train Derailment #shorts", with 68.8M views. That is 22 × the performance of an average video on the channel. Its five best videos account for 7.2% of the channel's total views.
22 ×outlier multiplier on its best video
Which format works best for Not What You Think?
On Not What You Think, mid-form (3 to 20 min) performs best: a median of 1.4M views across 204 videos analysed. Medians are used rather than averages: on a channel with isolated hits, the average describes no real video.
How often does Not What You Think publish?
Not What You Think currently publishes 4,9 vidéos par semaine. Its catalogue generates 1,618 views per video per day.
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Open the tool →How much does Not What You Think earn on YouTube?
Not What You Think's YouTube ad revenue is estimated between $13,978 and $46,357 per month. The estimate weights monthly views by the 90-day observed split: 94% short-form, 6% long-form. At this scale, advertising is typically a minority of a creator's actual income, behind brand partnerships and merchandise, which are not measured here.
Advertising revenue only — excludes brand deals, sponsorships, merchandise and affiliate income. Range computed from reference RPMs by country and format.
Which channels are similar to Not What You Think?
Other questions
How many views does a typical Not What You Think video get?
The median Not What You Think video has 1.2M views, computed across 1,143 analysed videos.
How long has Not What You Think been publishing on YouTube?
Not What You Think has been publishing for 6 years, averaging 192 videos per year.
Which country is Not What You Think from?
Not What You Think is registered in CA.
Is this data up to date?
Channel statistics are collected daily, last recorded on October 15, 2026. Per-video measures cover 1,143 videos indexed in our database of over 21 million YouTube videos.
Methodology
Channel statistics collected daily (last recorded 10/15/2026). Per-video measures computed across 1,143 indexed videos, from a database of over 21 million videos and 27,000 YouTube channels. The outlier multiplier compares a video's views to its channel average. Format performance uses the median, more robust than the mean when isolated hits are present.
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