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Vlad and Niki

Vlad and Niki

@vladandniki📍 US📅 8 yrs🔄 Updated 8/31/2026
HobbyLifestyle (sociology)
150M
subscribers
#3 United States

Vlad and Niki had 150M subscribers as of August 31, 2026, ranked #3 in United States. The channel has accumulated 123B views across 1,050 videos since 2018.

Relative to its audience, that is 820 lifetime views per subscriber and 23M views generated per day.

123Btotal views
1,050videos
23Mviews / day
49.8Mmedian views

Where does Vlad and Niki rank on YouTube?

Ranked by subscriber count, Vlad and Niki sits 3rd in United States and 5th worldwide.

US
#3
United States
WW
#5
worldwide

The YouTube API rounds subscriber counts to three significant figures. At this scale, any change below 0.67% over the period is undetectable — we prefer to show nothing rather than rounding noise.

When did Vlad and Niki start on YouTube?

Vlad and Niki published their first video on April 28, 2018, "Vlad and Nikita Play with Colored Blocks", which has 83.1M views. Their biggest hit since does 14 × that number.

Vlad and Nikita Play with Colored Blocks
🕰️ First video
Vlad and Nikita Play with Colored Blocks
83.1M views

Vlad and Niki published 980 videos between 2018 and 2025, peaking at 184 in 2024. Since 2023, videos under 3 minutes account for 34% of output, against 4% before.

Videos published per year
18
19
20
21
22
23
24
25

What is Vlad and Niki's most-viewed video?

Vlad and Niki's most-viewed video is "Vlad and Niki - new Funny stories about Toys for children", with 1.2B views. That is 11 × the performance of an average video on the channel. Its five best videos account for 3.7% of the channel's total views.

11 ×outlier multiplier on its best video

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Performance analysis

Which format works best for Vlad and Niki?

On Vlad and Niki, mid-form (3 to 20 min) performs best: a median of 82.9M views across 638 videos analysed. That is 9.9 × short-form (under 3 min). Medians are used rather than averages: on a channel with isolated hits, the average describes no real video.

Short< 3 min
8.4M181 videos
Mid3 – 20 min
82.9M638 videos
Long> 20 min
21.5M231 videos

How often does Vlad and Niki publish?

Vlad and Niki currently publishes 1,9 vidéos par semaine. Its catalogue generates 21,879 views per video per day.

1.9videos / week
126videos / year lifetime
0.8 ×vs lifetime pace

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How much does Vlad and Niki earn on YouTube?

Vlad and Niki's YouTube ad revenue is estimated between $2,030,798 and $7,445,085 per month. The estimate weights monthly views by the 90-day observed split: 2% short-form, 98% long-form. At this scale, advertising is typically a minority of a creator's actual income, behind brand partnerships and merchandise, which are not measured here.

Advertising revenue only — excludes brand deals, sponsorships, merchandise and affiliate income. Range computed from reference RPMs by country and format.

Which channels are similar to Vlad and Niki?

What topics does Vlad and Niki cover?

Other questions

How many views does a typical Vlad and Niki video get?

The median Vlad and Niki video has 49.8M views, computed across 1,050 analysed videos.

How long has Vlad and Niki been publishing on YouTube?

Vlad and Niki has been publishing for 8 years, averaging 126 videos per year.

Which country is Vlad and Niki from?

Vlad and Niki is registered in US.

Is this data up to date?

Channel statistics are collected daily, last recorded on August 31, 2026. Per-video measures cover 1,050 videos indexed in our database of over 21 million YouTube videos.

Methodology

Channel statistics collected daily (last recorded 8/31/2026). Per-video measures computed across 1,050 indexed videos, from a database of over 21 million videos and 27,000 YouTube channels. The outlier multiplier compares a video's views to its channel average. Format performance uses the median, more robust than the mean when isolated hits are present.

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