James Charles
James Charles had 23.7M subscribers as of August 31, 2026, ranked #163 in United States. The channel has accumulated 4.8B views across 725 videos since 2015.
Relative to its audience, that is 202 lifetime views per subscriber and 452.8K views generated per day.
Where does James Charles rank on YouTube?
Ranked by subscriber count, James Charles sits 163rd in United States and 553rd worldwide.
The YouTube API rounds subscriber counts to three significant figures. At this scale, any change below 0.42% over the period is undetectable — we prefer to show nothing rather than rounding noise.
When did James Charles start on YouTube?
James Charles published their first video on March 3, 2016, "BLUE/BROWN SERPENT Makeup Tutorial | JCharlesBeauty", which has 4.3M views. Their biggest hit since does 14 × that number.

James Charles published 680 videos between 2016 and 2025, peaking at 109 in 2023. Since 2023, videos under 3 minutes account for 38% of output, against 5% before.
What is James Charles's most-viewed video?
James Charles's most-viewed video is "No More Lies", with 58.5M views. That is 8.9 × the performance of an average video on the channel. Its five best videos account for 5.6% of the channel's total views.
8.9 ×outlier multiplier on its best video
Which format works best for James Charles?
On James Charles, mid-form (3 to 20 min) performs best: a median of 3.6M views across 379 videos analysed. That is 1.5 × short-form (under 3 min). Medians are used rather than averages: on a channel with isolated hits, the average describes no real video.
How often does James Charles publish?
James Charles currently publishes 2,1 vidéos par semaine. That is 1.7 × the channel's lifetime average pace. Its catalogue generates 625 views per video per day.
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Open the tool →How much does James Charles earn on YouTube?
James Charles's YouTube ad revenue is estimated between $28,471 and $103,999 per month. The estimate weights monthly views by the 90-day observed split: 31% short-form, 69% long-form. At this scale, advertising is typically a minority of a creator's actual income, behind brand partnerships and merchandise, which are not measured here.
Advertising revenue only — excludes brand deals, sponsorships, merchandise and affiliate income. Range computed from reference RPMs by country and format.
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What topics does James Charles cover?
Other questions
How many views does a typical James Charles video get?
The median James Charles video has 3.3M views, computed across 725 analysed videos.
How long has James Charles been publishing on YouTube?
James Charles has been publishing for 11 years, averaging 67 videos per year.
Which country is James Charles from?
James Charles is registered in US.
Is this data up to date?
Channel statistics are collected daily, last recorded on August 31, 2026. Per-video measures cover 725 videos indexed in our database of over 21 million YouTube videos.
Methodology
Channel statistics collected daily (last recorded 8/31/2026). Per-video measures computed across 725 indexed videos, from a database of over 21 million videos and 27,000 YouTube channels. The outlier multiplier compares a video's views to its channel average. Format performance uses the median, more robust than the mean when isolated hits are present.
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