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Niki and Gabi

Niki and Gabi

@nikiandgabi📍 US📅 14 yrs🔄 Updated 8/31/2026
Lifestyle (sociology)Fashion
9.3M
subscribers
#728 United States

Niki and Gabi had 9.3M subscribers as of August 31, 2026, ranked #728 in United States. The channel has accumulated 1.4B views across 562 videos since 2012.

Relative to its audience, that is 149 lifetime views per subscriber and 19.8K views generated per day.

1.4Btotal views
562videos
19.8Kviews / day
1.1Mmedian views

Where does Niki and Gabi rank on YouTube?

Ranked by subscriber count, Niki and Gabi sits 728th in United States and 2367th worldwide.

US
#728
United States
WW
#2367
worldwide

The YouTube API rounds subscriber counts to three significant figures. At this scale, any change below 0.11% over the period is undetectable — we prefer to show nothing rather than rounding noise.

When did Niki and Gabi start on YouTube?

Niki and Gabi published their first video on September 3, 2012, "Demi Lovato Inspired Curls Tutorial", which has 521.9K views. Their biggest hit since does 93 × that number.

Demi Lovato Inspired Curls Tutorial
🕰️ First video
Demi Lovato Inspired Curls Tutorial
521.9K views

Niki and Gabi published 555 videos between 2012 and 2025, peaking at 115 in 2013. Since 2023, videos under 3 minutes account for 35% of output, against 4% before.

Videos published per year
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What is Niki and Gabi's most-viewed video?

Niki and Gabi's most-viewed video is "Going Through Drive Thru's Dressed as Celebrities Challenge", with 48.7M views. That is 20 × the performance of an average video on the channel. Its five best videos account for 9.5% of the channel's total views.

20 ×outlier multiplier on its best video

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Performance analysis

Which format works best for Niki and Gabi?

On Niki and Gabi, mid-form (3 to 20 min) performs best: a median of 1.2M views across 509 videos analysed. That is 17 × short-form (under 3 min). Medians are used rather than averages: on a channel with isolated hits, the average describes no real video.

Short< 3 min
73.3K34 videos
Mid3 – 20 min
1.2M509 videos
Long> 20 min
1.1M19 videos

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Other questions

How many views does a typical Niki and Gabi video get?

The median Niki and Gabi video has 1.1M views, computed across 562 analysed videos.

How long has Niki and Gabi been publishing on YouTube?

Niki and Gabi has been publishing for 14 years, averaging 40 videos per year.

Which country is Niki and Gabi from?

Niki and Gabi is registered in US.

Is this data up to date?

Channel statistics are collected daily, last recorded on August 31, 2026. Per-video measures cover 562 videos indexed in our database of over 21 million YouTube videos.

Methodology

Channel statistics collected daily (last recorded 8/31/2026). Per-video measures computed across 562 indexed videos, from a database of over 21 million videos and 27,000 YouTube channels. The outlier multiplier compares a video's views to its channel average. Format performance uses the median, more robust than the mean when isolated hits are present.

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